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Auckland

Four Seasons Five Senses – One-day China marketing workshop

Kia ora,
 
On behalf of Auckland Airport you are invited to a Four Seasons Five Senses – China marketing workshop.

This workshop will be facilitated by the TravConsult team of Trevor Lee and Lilly Choi-Lee. It is designed to empower participants with knowledge of the New Zealand and Chinese cultural calendar, festivals, events and customs. Also, and perhaps more importantly, the stories behind them relating to the four seasons and five senses.

Objectives:
  1. To provide suppliers with the knowledge and toolkit to apply the Four Seasons Five Senses concept to their product and experiences, starting with China.
  2. To facilitate development of product through the lenses of Four Seasons Five Senses in order to be attractive to buyers and Chinese consumers.
Auckland Airport is inviting RTOs, inbound operators, activity operators, accommodation providers and food and beverage providers to attend the workshops. These tourism stakeholders will have valuable input in helping develop uniquely New Zealand product, experiences and itineraries with the touches of familiarity that will appeal to the China market.

There is no cost to attend these workshops but we do ask you to commit a full day of your organisation’s time.

The Auckland workshop will be held at the Pullman Hotel on Wednesday, 6 August 2014 from 9am to 5pm.

Please RSVP by Friday, 25 July 2014 - seasons@aucklandairport.co.nz

The Four Seasons Five Senses – China Market programme has several objectives that align with the tourism industry’s Tourism 2025 framework, namely:
  • to develop customer experiences that exceeds the needs of our Asian (a China focus for these workshops) markets. 
  • address seasonality 
  • target for value
  • air connectivity.

Auckland Airport launched the concept of Four Seasons Five Senses at the TRENZ Speaker Series; with the desired outcomes of making New Zealand the holiday destination of choice for Asian travellers via a sensory and experiential journey of the Four Seasons of NZ – starting with the China market.

Jason Hill

Manager Tourism



Workshop outline:
Part 1:
Learn key cultural customs, events, food, activities and festivals related to China’s seasons and annual calendar – learning the stories and significance to the Chinese people and identifying commonalities and differences.

Part 2:
Learn and share New Zealand stories for key cultural events, activities, events, food, festivals and activities related to the seasons and annual calendar. 

Brainstorm on other key events/festivals, etc. to add to the New Zealand story.

PART 3:
Apply learnings and link own products, experiences and services to these seasonal stories and cultural significances through the itinerary, timeline, special interest or story lenses based on Four Seasons Five Senses.

Organisations to develop own annual calendar for China market using the approach of Four Seasons and Five Senses to address seasonality.

Part 4:
Facilitate itinerary and product development with IBO input to take in market.


How will the day run:
The four parts will be applied to each of the seasons, starting with spring.

It is anticipated that this will take about 1.5 - 2 hours for each of the four seasons.
- Morning and afternoon tea will be provided
- lunch will be provided.
 
 
 
 
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Auckland Tourism, Events and Economic Development (ATEED)
Level 8, 139 Quay Street
PO Box 5561
Wellesley Street, Auckland 1141
New Zealand

 
 
Auckland tourism events and economic development